MRKT 5000 Week 8 Article Review

MRKT 5000 Week 8 Article Review - Lakisah Mikell MRKT 5000...

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Lakisah Mikell MRKT 5000 Week 8 Article Review “Do Luxury Cruise Lines Discount?” Cruise Critic. www.cruisecritic.com/news/news.cfm?ID=3122 By: Dan Askin March 17, 2009 Article Summary This article is discussing whether luxury cruise lines should offer discount prices during the economic downturn. This is taking place during a time where cruise lines were getting ready to enter into the summer season where taking vacations are topping the lists of many consumers. But, because of the recession, luxury cruise lines are caught in between the dilemma of offering lower prices to fill the ships versus preserving the integrity of the brand. The President and CEO of Seabourn Cruise Lines, Pamela Conover, notes that regardless of the level of affluence, the “value” of a cruise is what appeals to consumers. While trying to maintain that appeal, Conover has had to lower the prices to levels that Seabourn isn’t accustomed to seeing in order to fill the ships. While there are other luxury cruise lines that are following suit, others such as Sea Cloud
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MRKT 5000 Week 8 Article Review - Lakisah Mikell MRKT 5000...

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