Company%20Profile%20for%20MARK%203337%20%e2%80%93%20Spring%202010

Company%20Profile%20for%20MARK%203337%20%e2%80%93%20Spring%202010

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Company Profile for MARK 3337 – Spring 2010 Buyer Information for Class Projects: SPIN, Selling Plan, Role Play Dunder Mifflin, Inc. Dunder Mifflin Inc. (stock symbol DMI) is a micro-cap regional paper and office supply distributor with an emphasis on servicing small-business clients. With a corporate office in New York City, Dunder Mifflin has branches in Buffalo, Albany, Utica, Scranton, Akron, Camden, Nashua and Yonkers. Dunder Mifflin Inc has 100 salesreps throughout all branches that work both in the office and make calls out in the field to meet with clients. They are currently looking to provide a streamlined communication process for these representatives by providing cell phones for the salesreps for the first time in the company’s history. This will allow the company to provide its salesforce with the communication and tools necessary to grow the company. They are looking for the ability to incorporate their product information, provide internet, texting, and cell phone access to their salesforce. The salesreps travel out in the field approximately 3
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This note was uploaded on 05/12/2010 for the course MARK mark3337 taught by Professor Amyvandaveer during the Spring '10 term at University of Houston.

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