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Unformatted text preview: best for their dogs, but it is not stated what is in the product to make Pedigree the better choice compared to other brands. The ad uses a person who has been through the procedure and tries to persuade the targeted audience with the experiences of the person. An individual who may have been in the same situation as the viewer often is used as a persuading technique. The ad invokes feeling to viewers making them believe if someone similar to them can take charge of their life, than so can they. If I ever needed to find a solution for weight loss, I would not make the decision to receive gastric bypass based on the information from the video. More research would need to be compiled before I committed myself to the procedure, such as the risks and benefits....
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- Spring '10