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ch02 Strategi Operat - Chapter 2 Strategy Operations and...

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Chapter 2: Strategy, Operations, and Global Com 1 Chapter 2 Strategy, Operations, and Global Competitiveness
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Chapter 2: Strategy, Operations, and Global Com 2 Introduction
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Chapter 2: Strategy, Operations, and Global Com 3 General Motors Highly competitive automobile Industry Market share eroding Rebate strategy Weakness in product offerings (8 brands) Toyota (2 brands) Long lead time to redesign What is a sustainable market share?
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Chapter 2: Strategy, Operations, and Global Com 4 Large profit margins ($8 billion 2004) Asian manufacturers (LG Electronics and Royal Philips, Sony and Samsung, and Matsushita) North America’s Dell Flat Panel TVs
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Chapter 2: Strategy, Operations, and Global Com 5 American Steel Industry (Nucor) Only domestic steelmaker to remain profitable. Nucor pursued unique strategies relative to other major players. Minimills used electric arc furnaces. Implementing strip casting, new production process that should require little additional processing.
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Chapter 2: Strategy, Operations, and Global Com 6 Examples Illustrate Shortage of employees often necessitates need to improve productivity. Increased competition (especially foreign competition) another reason why companies seek to improve their productivity. Improving productivity is often dependent on new technologies.
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Chapter 2: Strategy, Operations, and Global Com 7 Top Management Responsible for making and keeping organization competitive. Develops business strategy provides direction and vision guides short- and long-term decisions must consider international competition All functional areas and business processes must support the business strategy.
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Chapter 2: Strategy, Operations, and Global Com 8 Business Strategy A set of well defined objectives, plans, and policies for the organization to successfully compete in its markets, domestic and global. The business strategy needs to be divided into functional strategies, throughout the organization, that are aligned and support the overall business strategy.
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Chapter 2: Strategy, Operations, and Global Com 9 Global Competitiveness Long-term viability of a firm Short-term success in terms of market share or profitability Since 1970s, imports to the US have grown faster than exports from the US US is biggest debtor nation in world
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Chapter 2: Strategy, Operations, and Global Com 10 The United States’ Merchandise Trade
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Chapter 2: Strategy, Operations, and Global Com 11 Exchange Rates US competitiveness reflected in value of dollar relative to other currencies As US increases its imports relative to its exports, a surplus of US dollars accumulates abroad reducing the desirability of holding US dollars Price adjusted broad dollar index
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Chapter 2: Strategy, Operations, and Global Com 12 Purchasing Power of the Dollar
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Chapter 2: Strategy, Operations, and Global Com 13 Implications of Exchange Rate A large value of the price adjusted broad dollar index indicates a strong
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