Playstation_3_Marketing_Plan - I n t r o d u c t i o n t o...

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Unformatted text preview: I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 Brian Moats A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 3 Table of Contents Situation Analysis .......................................................................................................................................... 4 Internal Environment ................................................................................................................................ 4 Key Executives ....................................................................................................................................... 4 Board of Directors ................................................................................................................................. 4 Employees ............................................................................................................................................. 4 External Environment ............................................................................................................................... 4 Customers ............................................................................................................................................. 4 Competitors ........................................................................................................................................... 5 Media .................................................................................................................................................... 5 Suppliers ................................................................................................................................................ 5 Distributors ............................................................................................................................................ 5 SWOT ........................................................................................................................................................ 6 Strengths ............................................................................................................................................... 6 Weakness .............................................................................................................................................. 6 ....
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Playstation_3_Marketing_Plan - I n t r o d u c t i o n t o...

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