solution - Flying J - Describe the relevant market...

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Describe the relevant market boundaries (environmental influences) for Flying J based on a PESTLE analysis. This is the macro environment not the micro or company factors. Political Analysis The government must create economic policies that will foster the growth of businesses. Flying J, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Flying J by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Flying J’s growth. Economic Analysis In economy, the biggest threat for Flying J would be economic recession. During recession, Flying J’s growth will be adversely affected. The US economy is experiencing a downturn right now. Consumer purchases are slowing down. Currently, Flying J's feeling the pinch of the economic recession. The Asian economic crisis also affects Flying J since its goods are manufactured in Asia. The labour costs and material prices are going up. Society Analysis Due to the change in the living style and the way people spend money on domestic travel, the expressways have an important role to play. When people go on outing, it is most important that they get the quality services and products at the truck stops. Also any nation’s economy thrives with the number of trucks that are running on its highways. Technology Analysis Flying J uses IT in its marketing information systems very effectively. Flying J applies marketing information systems to the economics of innovation, segmentation and differentiation for most of its businesses.
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Flying J offers truckers many different products- create an SBU analysis for Flying J, based on product line and a second based on location. Where would
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