Case # 5 Panera Bread Company
1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed
in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What
specific kind of competitive advantage is Panera Bread trying to achieve?
Driving concept: to provide a premium specialty bakery and café experience to urban workers and
suburban dwellers.
Generic: Broad differentiation strategy.
Competitive advantage: striving to build a competitive advantage based on the triple combination of
Product, Environment, and Great Service (PEGS).
2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation?
Strengths:
•
Attractive & appealing menu
•
Bread-baking expertise (a core competence) – artisan breads are Panera’s signature product.
•
Nationwide leader in the bakery-café segment
•
High ratings in customer satisfaction studies
•
Good brand name
•
Fresh dough operations & sales to franchised stores
•
Initial success in catering
•
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- Spring '10
- JOHN
- Income Statement, Revenue, Profit margin, Generally Accepted Accounting Principles
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