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Panera Bread Case 5 key - Case 5 Panera Bread Company 1...

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Case # 5 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build a competitive advantage based on the triple combination of Product, Environment, and Great Service (PEGS). 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Strengths: Attractive & appealing menu Bread-baking expertise (a core competence) – artisan breads are Panera’s signature product. Nationwide leader in the bakery-café segment High ratings in customer satisfaction studies Good brand name Fresh dough operations & sales to franchised stores Initial success in catering
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