BMW_GINA_Visionary_Model

BMW_GINA_Visionary_Model - BMW Media Information 6/2008...

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BMW Media Information 6/2008 Page 1 The BMW GINA Light Visionary Model. Innovative approach and optical expression of creative freedom. The key to affecting the development of tomorrow’s mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In “N” Adaptions) which promotes innovative thinking by allowing maximum freedom of crea- tivity. GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation. BMW Group Design is not just interested in answering the question of how the car of the future will look but primarily wishes to explore the creative freedom it has to offer. Both of these aspects are affected by the requirements that future cars are expected to meet. All ideas that the GINA Light Visionary Model presents are therefore derived from the needs and demands of customers concerning the aesthetic and functional characteristics of their car and their desire to express individuality and lifestyle. The GINA Light Visionary Model has an almost seamless outer skin, a flexible textile cover that stretches across a moveable substructure. Individual functions are only revealed if and when they are needed. With this model, BMW Group Design initiates a fundamental discourse about the characteristics that will affect the development of cars in future. It is therefore fundamentally different from concept cars, which reflect what is expected of them by implementing as many elements as possible in a future production model. In contrast, the GINA Light Visionary Model is a vision of future cars and serves as an object of research. The seamless car body of the GINA Light Visionary Model. Putting its visions of tomorrow’s car into practice, BMW Group Design has developed a two-seater roadster with the unique dynamic proportions that are typical of its brand. The GINA Light Visionary Model takes the sculptural design that has already been established by a number of production cars to a new, unparalleled conclusion. The car’s front and sides, including the doors, create one single uninterrupted, seamless whole that converges to form an optical as well as a structural unit. In order to create this appearance, it was necessary to move beyond all previous conceptions of car body configuration, design and materials. Therefore, the GINA Light Visionary Model has dispensed with the usual body elements found
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BMW Media Information 6/2008 Page 2 on production vehicles such as front apron, bonnet, side panels, doors, wheel arches, roof, trunk lid and rear deck. Instead, a new structure with a minimum amount of components has taken their place. A special, highly durable and extremely expansion-resistant fabric material stretches across a metal structure. This new material offers designers a significantly higher level of freedom
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This note was uploaded on 05/13/2010 for the course ECON 323 taught by Professor Jakes during the Spring '10 term at Alcorn State.

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BMW_GINA_Visionary_Model - BMW Media Information 6/2008...

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