building-online-community-for-business-100323223534-phpapp01

building-online-community-for-business-100323223534-phpapp01...

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LISA BOWNAS Director of Strategic Services Building a Robust Online Community
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: Top independent digital marketing agency : Founded in 1981; 200+ associates : Clients include HP, P&G, The Limited Brands : Headquartered in Columbus, OH : Published two books : The Ten Demandments (2002) : The Open Brand (2008) ABOUT RESOURCE INTERACTIVE
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More than 25% of the search results on Google for the world’s 20 largest brands, are consumer generated content. —Nielsen Buzz Metrics The number of text messages sent and received each day exceed the population of Earth . —m-metrics, 2007 Mobile Commerce Landscape 77% of Internet users read online product reviews. —JupiterResearch, August 2007 412.3 years = Time it would take to view all of the material on YouTube. —Digital Ethnography, Kansas State University March 17th 2008 85.9 million social network users in the U.S. —eMarketer, 2008 1.4 blogs created every second of every day. —Technorati 2007 The average U.S. citizen will spend 5.4 years per lifetime online. --Nielsen Online Stats, 2007
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a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the ): the business community; the community of scholars. Source: dictionary.com
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