socialcommunitystrategy-1222301481182039-9

socialcommunitystrategy-1222301481182039-9 -...

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©   Copyright Xeequa Corp. 2008 1 Copyright Xeequa Corp. 2008 Social Communities Strategy
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©   Copyright Xeequa Corp. 2008 2 Copyright Xeequa Corp. 2008 Background We built over 100 corporate business  communities so far. We made mistakes and we learned The following strategy development plan  shall help you shortcut what we went  through in the last 2 years
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©   Copyright Xeequa Corp. 2008 3 Copyright Xeequa Corp. 2008 Defining a social community business strategy The top 10 questions that will lead to your strategy 1) What is the purpose of the community? 2) What is the socioeconomic profile of community and  members? 3) What are the main benefits to participate in the  community? 4) What is a perceived disadvantage not participating in the  community? 5) What kind of contribution is expected from its members? 6) What are benefits and motive for community  initiator/owner/driver? 7) What is the geographic spread of the community? 8) What is the ideal size of the community including possible  sub communities? 9) What is the ultimate goal of the community? 10) What is the communities business model?
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©   Copyright Xeequa Corp. 2008 4 Copyright Xeequa Corp. 2008 What is the purpose of the community? You know exactly how you feel about your community –  but formulating it is so much harder. Create a community  statement that is easy and plausible for your team, your  friends, your customers, your partners and the rest of your  ecosystem.  DO NOT make it a marketing pitch. Say it in a way that  everybody could tell a friend in a bar. For instance: This community shall help our customers better  communicate with each other and our team. It shall help new  users find experienced users and help each other to be more  successful. Make sure you and everybody else stands behind your  purpose Make sure that the purpose of your community works for  all constituencies of your community. While you may  orchestrate your community – at the end healthy  communities organizes themselves.
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©   Copyright Xeequa Corp. 2008 5 Copyright Xeequa Corp. 2008 Socioeconomic profile of community and members? Define the profile of the audience you like to have from a  “socioeconomic” (see Wikipedia) point of view. What type of people in what type of economic environment  do you envision to join. You will need this profile to check every following step in  your strategy building process to ensure that what you plan  will match the profile of your audience. Develop a list of example members (don’t use titles as 
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socialcommunitystrategy-1222301481182039-9 -...

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