Developing a Brand Equity Measurement and Management Sytem [Compatibility Mode]

Developing a Brand Equity Measurement and Management Sytem [Compatibility Mode]

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This note was uploaded on 05/14/2010 for the course CBA CIM202 taught by Professor Lesrobertson during the Spring '10 term at The University of British Columbia.

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Developing a Brand Equity Measurement and Management Sytem [Compatibility Mode]

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