How to Run a Successful Email Campaign

How to Run a Successful Email Campaign - How to Run a...

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How to Run a Successful Email Campaign Marketing is a very important component of any business. In order to increase business profits, you must be able to continuously bring in more sales from customers. Advertising your services or products in a variety of ways can either make or break your business goals. Email is one of the most common forms of communication and businesses can use this to their advantage. With a little help, you'll be able to run a successful email campaign. 1. Step 1 Get the permission of the email recipient before you start sending them tons of advertisements. If you do not do this first, then all future communication will end up in their trash or spam folder. Most email users hate getting what they consider to be "junk mail." No one will pay attention to what you are offering if they feel you are invading their personal space. Allow your current and future customers to “opt in” when it comes to information about your current services or products. 2.
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This note was uploaded on 05/14/2010 for the course CBA CIM202 taught by Professor Lesrobertson during the Spring '10 term at The University of British Columbia.

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