Search Engine Optimisation Guide

Search Engine Optimisation Guide - SEO for Consultants: The...

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SEO for Consultants: The Essential Guide Written by Sam Zipursky, Co-founder of Business Consulting Buzz Part 1: Introduction Recently at Business Consulting Buzz we’ve been receiving quite a few Internet related questions from our readers. They want to know more about how to get their websites or blogs ranking better on the popular search engines like Google or Yahoo!. Basically they want to know more about SEO (Search Engine Optimization). So guess what? We decided to develop “ SEO for Consultants: the Essential Guide ” to help you quickly understand how SEO works and how to best apply it to your business’ websites and blogs or that of your clients’. If you read and follow this guide you will definitely see results and you’ll be one step ahead of 95% of business consultants out there that you are competing against. So sit back, grab a coffee, and dig in. Some SEO Facts: SEO is not only for techie geeks or webmasters working away into the wee hours of the night. SEO doesn’t take years to learn and it’s not as complicated as some “online gurus” or “SEO firms” make it out to be. SEO doesn’t have to cost thousands and thousands of dollars and you can notice some nice results without spending much money at all. Organic SEO (non pay-per-click) results do take time and you won’t see results overnight. If you don’t have patience then organic SEO is probably not for you. SEO is not rocket science but it is strategic and if you systematically apply what you learn you will eventually start to rank better which will in
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turn bring you more eyeballs (web traffic) and that hopefully means more business. There are ways to game the search engines referred to as “black hat SEO” but it’s not worth risking getting caught and penalized. Getting banned from Google or Yahoo! doesn’t make good business sense so let’s not even go there. Part 2: A Website or Blog? I’m sure many of you folks reading this will already have a website of some sort set up. If you don’t yet or want to set up something new for yourself or a client be sure to check out Host Gator ( www.hostgator.com ). Host Gator is an affordable and reliable web hosting company that we recommend and have used in the past. They also do domain name registration as well so it’s a one stop shop! Now for those of you that already have a web presence. Do you have a website or a blog or maybe a combination? If you have a choice what I recommend is using free blog software like Word Press ( www.wordpress.org ) to run your consulting business’s website or blog (That’s actually what we use for Business Consulting Buzz and a host of other projects). Even if it’s not a “blog” that you’re going after you can still use Word Press in many cases to run your website or a portion of it and still get all the SEO benefits that we’re going after.
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This note was uploaded on 05/14/2010 for the course CBA CIM202 taught by Professor Lesrobertson during the Spring '10 term at The University of British Columbia.

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Search Engine Optimisation Guide - SEO for Consultants: The...

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