Chapter 16 Review - Chapter 16: Speaking to Persuade...

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Chapter 16: Speaking to Persuade Defining Persuasion Aristotle theory On Rhetoric is basis for our understanding of rhetoric Rhetoric - the faculty of observing the means of persuasion Persuasion - our process of influence The speaker uses a message in hopes that the receiver will change their attitude or behavior Ethical Stances Ethics are a significant aspect of the proper definition, place, and study of persuasion Persuasion has power so therefore ethics need to be considered Hitler example of persuasion that caused oppression and horrific violence Using Actions and Words to Persuade Quintilian- “Good man speaking his will” Person should walk the talk not just talk the talk o 1) The speech was appropriate for the occasion o 2) Speaker lives the action that he or she advocates Relationship with the audience o Martin Buber- “I-Thou” relationship in which the speaker presents and delivers the speech with the audience’s best interests in mind o According to Buber- you should speak with the audience and not at the audience (dialogic approach) Judging the speaker and audience o John Rawls- “ veil of ignorance” refers to the manner in which people judge speakers and audiences. One should have just judgments and one
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Chapter 16 Review - Chapter 16: Speaking to Persuade...

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