CMS 306M Chapter 5 - Chapter5: AudienceAnalysis Audience...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
    Chapter 5:  Audience Analysis
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Audience Analysis For of the three elements in  speechmaking –speaker, subject, and  person addressed– it is the last one,  the  hearer , that determines the speech’s end  and object. Aristotle
Background image of page 2
    Audience Analysis Proactively and systematically gathering  and reviewing information about those to  whom you will be presenting your  message in an effort to increase  presentation effectiveness.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Central Assumption of Audience Analysis The more specific information you are  able to gain about your audience the  better you are able to tailor your  presentation to your audience’s specific  needs.
Background image of page 4
    Benefits of Audience Analysis Advantage to the presenter : A reduced chance of poor presentation  performance An increased sensitivity to and  recognition of diversity within audiences An increased confidence level on the part  of the presenter  And, a reduced chance of being resented
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
    Benefits of Audience Analysis Advantage to Audience: Better comprehension of topical content Increased interest in subject And, the ability to act based on an  informed opinion
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 20

CMS 306M Chapter 5 - Chapter5: AudienceAnalysis Audience...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online