CMS 306M- CHAPTER 17

CMS 306M- CHAPTER 17 - Chapter 17: Persuasion...

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Chapter 17: Persuasion How does persuasion impact your  life?
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Persuasion The process of influence. (textbook) The process of creating, reinforcing, or changing people’s attitudes, beliefs and values. Changing the mind, the heart or the actions. Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.“
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Degrees of Persuasion Strongly Opposed Moderately Opposed Slightly Opposed Neutral Slightly In Favor Moderately In Favor Strongly In Favor Persuasion involves any movement by a  listener from left to right, or right to left.
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The Challenge of Persuasive Speaking TAILOR YOUR MESSAGE!!! Target audience: the portion of the whole audience that the speaker wants to persuade. Mental dialogue with the audience: the mental give-and-take between a speaker and listener during a
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Persuasive Audiences Friendly/Receptive Audience: agrees with you and your position Neutral Audience: doesn’t know enough to have an opinion; doesn’t care enough to have an opinion, or is detached, objective enough to see both sides Hostile/Unreceptive Audience: disagrees with you and your position
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Persuading a Receptive Audience Identify with your audience Clearly state your speaking objective Tell your audience exactly what you want them to do Ask listeners for an immediate show of support Use emotional appeals Make it easy for listeners to act
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Persuading the Neutral Audience Capture your listener’s attention EARLY Refer to beliefs that many listeners share Relate your topic not only to your listeners but also to their families, friends and loved ones Be realistic in what you can accomplish
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Persuading the Unreceptive Audience Don’t immediately announce that you plan to change their minds Begin your speech by noting areas of
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This note was uploaded on 05/15/2010 for the course CMS 306M taught by Professor Gomez during the Spring '06 term at University of Texas.

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CMS 306M- CHAPTER 17 - Chapter 17: Persuasion...

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