Wk 4A Culture and Com - Symbol

Wk 4A Culture and Com - Symbol - Wk 4: Culture and...

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    Wk 4: Culture and  Communication Symbols as  Vehicles of  Meaning How do symbols  shape the way  people see, feel  and think about the  world? Language and  Meaning How does  language affect  the meanings  people assign to  experience?
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    What is a symbol? Something that we perceive with our senses  that stands for or represents another thing An object or action or sound used to  represent something abstract; an emblem
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Examples of symbols
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Symbolic Anthropologists One way anthropologists view culture is as a system of symbols that allows us to represent and communicate experience
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Semiotics Semiotics= the science or study of signs and symbols and how they generate meanings Semiotics examines the world of popular, mass produced cultures as well as “traditional cultures” But it understands them in terms of a system of codes that have to be interpreted
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    Ferdinand de Saussure Swiss linguist, father of semiotics Understands culture as a system of signs Widely influential French structuralist from the 1950s and 1960s A key concept of his approach is “the arbitrariness of the sign” People have the ability to assign meaning to anything they experience in an arbitrary fashion
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Wk 4A Culture and Com - Symbol - Wk 4: Culture and...

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