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9live Birth of a TV Channel.

9live Birth of a TV Channel. - IV-Vision The company’s...

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Destiny Cooper Case 1-9live: Birth of a TV Channel. I-Case Study Abstract Tm3 is a German TV channel who’s been through many strategic changes. The company went from thriving to be a woman’s channel then was eventually changed in to a fitness channel. The market seems to be open to anything at the moment. If they are smart they can use the opportunities given to devise a good strategic plan. II-Problem Statement People make not take to the concept of interactive TV. If people don’t understand that they’ll be changed for calling to participate in the games they may end up never calling back after finding the phone bill. III-Problem Symptoms If people don’t understand that they’ll be changed for calling to participate in the games they may end up never calling back after finding the phone bill. Will people in Germany want to participate in something that could be considered gambling? Nothing like this had been done before in Germany, would people take the bait?
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Unformatted text preview: IV-Vision The company’s vision is to create the first and most popular interactive television station in Germany. V-Mission Statement Entertain the German public by allowing them to call in and participate in the drawing and selection of prizes in the comfort of their own home. VI-External Environment • Opportunities: o Because this is the first station of its kind in Germany, 9LIVE has the capability of making a lot of money and breaking barriers that would allow them to control the market. o Because the TV channel already exists they don’t have to pay the extra start up money. • Threats: o If the concept of interactive TV doesn’t take in Germany the company could be in serious financial trouble. o People may not be motivated to call in. VII-Internal Environment • Strengths: o The channel already exists. o Only interactive channel in Germany. • Weaknesses: o Advertising cost. o Training costs....
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