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Unformatted text preview: IV-Vision The company’s vision is to create the first and most popular interactive television station in Germany. V-Mission Statement Entertain the German public by allowing them to call in and participate in the drawing and selection of prizes in the comfort of their own home. VI-External Environment • Opportunities: o Because this is the first station of its kind in Germany, 9LIVE has the capability of making a lot of money and breaking barriers that would allow them to control the market. o Because the TV channel already exists they don’t have to pay the extra start up money. • Threats: o If the concept of interactive TV doesn’t take in Germany the company could be in serious financial trouble. o People may not be motivated to call in. VII-Internal Environment • Strengths: o The channel already exists. o Only interactive channel in Germany. • Weaknesses: o Advertising cost. o Training costs....
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- Spring '10
- Business Law, tv channel, Study Abstract Tm3