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Unformatted text preview: IV-Vision The companys vision is to create the first and most popular interactive television station in Germany. V-Mission Statement Entertain the German public by allowing them to call in and participate in the drawing and selection of prizes in the comfort of their own home. VI-External Environment Opportunities: o Because this is the first station of its kind in Germany, 9LIVE has the capability of making a lot of money and breaking barriers that would allow them to control the market. o Because the TV channel already exists they dont have to pay the extra start up money. Threats: o If the concept of interactive TV doesnt take in Germany the company could be in serious financial trouble. o People may not be motivated to call in. VII-Internal Environment Strengths: o The channel already exists. o Only interactive channel in Germany. Weaknesses: o Advertising cost. o Training costs....
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This note was uploaded on 05/16/2010 for the course BUS buad 311 taught by Professor Phillips during the Spring '10 term at Southwestern Adventist.
- Spring '10
- Business Law