88.3 KJCR(4) - Southwestern Adventist University Department...

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Southwestern Adventist University Southwestern Adventist University Department of Business Administration Department of Business Administration Keene, TX Keene, TX 88.3 KJCR Radio Station Presented in Partial Fulfillment Of the Requirement for the course BUAD 472 Business Policies and Strategies By Destiny Dawn Cooper Kirkconnell February 8, 2010 88.3 KJCR 88.3 KJCR Page 1
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Case Abstract: Company Overview KJCR is an FM radio station licensed to Southwestern Adventist University in Keene, Texas . The DJs are predominantly university students and the station programming is a Christian format. History The idea for a radio station was proposed in 1968 . A gift to the college by Arkansas radio pioneer Raymond Beem financed the station's start-up costs; station planning began in 1973 . The station began as KSUC in 1974 . The 88.3 frequency was chosen because it rhymed with the call letters. The studios were located in the school's Heritage Hall in a dorm room. By 1984 station management decided to abandon the KSUC call letters as the name of the college changed, and applied for replacement calls KJCR, and the station moved from the dorm room to the studios at 304 N. College Drive. Leadership Randy Yates is the Manager of 88.3 KJCR. He is a graduate of SWAU and is very dedicated to the well being of the station. Seeing KJCR thrive and do well is his mission. Production/Operation System KJCR’s equipment suffered a huge loss when the station caught on fire last September. The name is the programming used to transmit the music is called Simian and it is a fully automated log playback. To maximize efficiency all employees of the radio station are student who attend Southwestern Adventist University. Marketing 88.3 KJCR marketing plan is very simple. Because they are a radio station is it very likely that people will tune in due to its easy excitability through the radio airwaves. Danae Songy is the head of Marketing for 88.3 KJCR. Her job is to go to businesses and ask them to make a donation to the station and in return they receive free marketing by means of the radio airways. Human Resources 88.3 KJCR serves as a training facility to the students of Southwestern Adventist University in Keene, TX. Because of the easy accessibility of workers KJCR is seldom short staffed. Financial Resources 88.3 KJCR is a nonprofit organization so all financial funding comes from Southwestern Adventist University. 2
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MIS Management Information System and Database effectively Randy Yates Manager of 88.3 KJCR Interactions with Competitors 88.3 KJCR prides itself by being a Christian family friendly radio station. The only competitor in close proximity of the station does not provide a relationship with its listeners. People feel that they can call in to KJCR and they can relate to the station.
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This note was uploaded on 05/16/2010 for the course BUS buad 311 taught by Professor Phillips during the Spring '10 term at Southwestern Adventist.

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88.3 KJCR(4) - Southwestern Adventist University Department...

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