88.3 KJCR - Southwestern Adventist University Department of...

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Southwestern Adventist University Southwestern Adventist University Department of Business Administration Department of Business Administration Keene, TX Keene, TX 88.3 KJCR Radio Station Presented in Partial Fulfillment Of the Requirement for the course BUAD 472 Business policies and Strategies By Destiny Dawn Cooper Kirkconnell February 8, 2010 88.3 KJCR 88.3 KJCR Page 1
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Case Abstract: Company Overview KJCR is an FM radio station licensed to Southwestern Adventist University in Keene, Texas . The DJs are predominantly university students and the station programming is a Christian format. History The idea for a radio station was proposed in 1968 . A gift to the college by Arkansas radio pioneer Raymond Beem financed the station's start-up costs; station planning began in 1973 . The station began as KSUC in 1974 . The 88.3 frequency was chosen because it rhymed with the call letters. The studios were located in the school's Heritage Hall in a dorm room. By 1984 station management decided to abandon the KSUC call letters as the name of the college changed, and applied for replacement calls KJCR, and the station moved from the dorm room to the studios at 304 N. College Drive. Leadership
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This note was uploaded on 05/16/2010 for the course BUS buad 311 taught by Professor Phillips during the Spring '10 term at Southwestern Adventist.

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88.3 KJCR - Southwestern Adventist University Department of...

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