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BSB42415 Certificate IV in Marketing and Communications BSBMKG417 Apply Marketing Communication across a Convergent industry Assessment Task 2 Prepare Marketing tools and Techniques Student Name Tarinee Meema Student Number 1
Contents Cover Page………………………………………………….. ……Page 1 Contents Page…………………………………………..……… Page 2 1.Convergent Marketing Tools…. …………….……….Page 3 2.Convergent Marketing Techniques….. …..……..Page5 3. Legislation and Company Procedure……………..Page 7 3. Recommended Tools and Techniques…………..Page 8 2
4. Cost Benefit Analysis……………………………………..Page 9 5. Client Tool Samples………….……. ……………………..Page 10 Convergent Marketing Tools Starbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms. Convergent marketing tools used by Starbucks are the social media which includes Facebook, Twitter, and Pinterest. Convergent Marketing Techniques a) RiteTag RiteTag is a social media management toolkit that works across 14 major websites including Twitter, Facebook and Tweetdeck. The app is most useful for Twitter as it can enhance our tweets with a single

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