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Click to edit Master subtitle style 5/20/10 By: Brittany Sorbet & Destiny Cooper
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5/20/10 Company Overview Worlds largest maker and distributer of household items and consumer goods 5 product categories: fabric & home care, beauty care, baby & family care, healthcare, snacks & beverages
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5/20/10 P & G’s Billion Dollar Beauty Care – 23% of sales Olay, Pantene, Wella Ariel, Dawn, Downey, Tide Bounty, Charmin, Pampers
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5/20/10 Problem Statement-Chart Experiencing low market share.
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5/20/10 Strengths of Procter & Gamble New Management Gross Margin 15 Times the Industry Average One of the Best Marketers in the World Diversified Brand Portfolio: More than 300 brands with more than 79B in revenue.
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5/20/10 Strategies to Increase Sales 1. Penetration 1. New Product Development 1. Market Development 1. Cost Leadership
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5/20/10 Strategy 1:
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Procter & Gamble - Procter Gamble Click to edit...

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