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Unformatted text preview: V-Mission Statement KJCR’s mission is to spread Christian music and the message of Jesus Christ to the DFW area and around the world at www.kjcr.fm . VI-External Environment • Opportunities: KJCR can make changes to its playlist selection to really try to target the youth. • Threats: Because KJCR is not the only radio station in the DFW area that thrives to be family friendly they have competition in the business. KLTY radio station is doing much better than KJCR at the moment. VII-Internal Environment • Strengths: -KJCR is used as a learning facility for the business and communication students are Southwestern Adventist University. -As a non-profit radio station donations are how they get money. • Weaknesses: -KJCR has no professional employees.-The radio frequency does not go very far....
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- Spring '10
- Business Law, radio station, Keene, Texas, Christian radio, KJCR