Ch 4 - o What sources influence ethical and unethical...

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Chapter 4 What the difference between ethics and law is o Ethics are the moral principles and values that govern the actions and decisions of an individual or group o Laws are society’s values and standards that are enforceable in the courts
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Unformatted text preview: o What sources influence ethical and unethical marketing decisions o What the 3 concepts of social responsibility are o Societal o Stakeholder o Profit...
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