MKT 15.17 - 3 F U NC T I O NS P E R FOR M E D BY I N T E R...

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Unformatted text preview: 3 F U NC T I O NS P E R FOR M E D BY I N T E R M E D IA R I ES T H E D I F FERENCE BETWEEN D I RECT AND I N D I RECT C HAN NE LS T H E FA C T O R S T H A T I M P A C T C H A N N E L C H O I C E o o o o Environmental Consumer Product Company T H E CO NS U M E R U T I L I T I ES C R EA T E D T H R O U G H R E TA I L o T H E C L A SS I F I C A T I O N S O F R E T A I L O U T L E T S: F O R M O F OW N E R S H I P, L E V E L O F S E R V I C E , A N D M E R C H A N D I S E L I N E o Additional forms of breadth Scrambled merchandising: offering several unrelated product lines in a single store o Hypermarket o Supercenter In tertype competition: competition between very dissimilar types of retail outlets T H E CO MPON E N TS OF T H E R E TA I L I N G M I X o o ...
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MKT 15.17 - 3 F U NC T I O NS P E R FOR M E D BY I N T E R...

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