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Unformatted text preview: Review Assessment: Chapter 1 Test User Christopher Pasquariello Submitted 4/26/10 5:01 PM Name Chapter 1 Test Status Needs Grading Score 75.9 out of 99 points Time Elapsed 0 hours, 30 minutes, and 33 seconds out of 0 hours and 30 minutes allowed. Instructions Be sure to follow the Test Taking Guidelines Question 1 3.3 out of 3.3 points A flour producer that identified its mission as "the milling of fine flour in the most efficient manner possible" would more than likely have a ________ orientation. Selected Answer: production Correct Answer: production Question 2 0 out of 3.3 points Apple relied on its inventive product designers to create a ________, a futuristic looking computer in a multitude of colors. Selected Answer: marketing concept Correct Answer: differential benefit Question 3 3.3 out of 3.3 points ________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm. Selected Answer: Social marketing concept Correct Answer: Social marketing concept Question 4 0 out of 3.3 points When Jeff Taylor started the company Monster.com, he was fulfilling a ________. Selected Answer: want Correct Answer: need Question 5 0 out of 3.3 points IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a ________ orientation. Selected Answer: customer Correct Answer: new era Question 6 3.3 out of 3.3 points A(n) ________ occurs when Rhonda Albers trades Max Lynch three hours of child care for his three-year-old daughter for fixing the hole in her porch roof. Selected Answer: exchange Correct Answer: exchange Question 7 3.3 out of 3.3 points ________ is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a bridesmaid's gown....
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This note was uploaded on 05/18/2010 for the course MKT 2901 taught by Professor Wood during the Spring '10 term at Cincinnati State.
- Spring '10