Marketing Test 3

Marketing Test 3 - User Submitted Name Status Score...

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User Christopher Pasquariello Submitted 5/10/10 11:37 PM Name Test 5 - (2) Status Completed Score 46.2 out of 99 points Time Elapsed 0 hours, 25 minutes, and 21 seconds out of 0 hours and 30 minutes allowed. Instructions Question 1 0 out of 3.3 points McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which form of behavioral learning? Selected Answer: classical conditioning Correct Answer: operant conditioning Question 2 3.3 out of 3.3 points The use of actresses in ads for a brand of hair coloring products is an application of which learning theory? Selected Answer: observational learning Correct Answer: observational learning Question 3 3.3 out of 3.3 points Behavioral learning theorists ________. Selected Answer: assume learning takes place as the result of connections that form between events that we perceive Correct Answer: assume learning takes place as the result of connections that form between events that we perceive Question 4 0 out of 3.3 points Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements would have been made during the ________ stage of the purchase decision.
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Selected Answer: alternative evaluation Correct Answer: postpurchase evaluation Question 5 0 out of 3.3 points Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina. He understands he will need to make sure he gets adequate water when he is bike riding. He wants to buy a hydration system. Having gathered a great deal of information, he has decided to compare three systems--Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of his purchase decision. Selected Answer: product choice Correct Answer: evaluation of alternatives Question 6 3.3 out of 3.3 points ________ is/are a society's personality with values, beliefs, customs, and tastes produced or practiced by a group of people. Selected Answer:
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This note was uploaded on 05/18/2010 for the course MKT 2901 taught by Professor Wood during the Spring '10 term at Cincinnati State.

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Marketing Test 3 - User Submitted Name Status Score...

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