MKT Ch 8 Test - Review Assessment: Chapter 8 Test User...

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Review Assessment: Chapter 8 Test User Christopher Pasquariello Submitted 5/17/10 11:25 PM Name Chapter 8 Test Status Needs Grading Score 82.5 out of 99 points Time Elapsed 0 hours, 30 minutes, and 10 seconds out of 0 hours and 30 minutes allowed. Instructions Be sure to follow the test taking guidelines Question 1 0 out of 3.3 points Traffic in major metropolitan areas is too often brought to a standstill after an accident when the wreckage has to be cleared away because investigators must painstakingly measure skid marks and determine culpability. During the ________ stage of the adoption process, a municipality government would decide to buy Quick Mapping 3D, a product that shortens this investigation time by 40 percent. Selected Answer: evaluation Correct Answer: adoption Question 2 3.3 out of 3.3 points Marketers classify convenience products as ________. Selected Answer: staples, impulse products, and emergency products Correct Answer: staples, impulse products, and emergency products Question 3 3.3 out of 3.3 points When Mae's mother died, Mae was glad her mother had the foresight to prepay her funeral expenses. Then Mae was told that new state regulations require each coffin placed in the ground had to be in a burial vault--an additional $800 expense. For Mae, the burial vault was a(n) ________. Selected Answer: unsought product Correct Answer: unsought product Question 3.3 out of 3.3 points
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4 Which of the following statements is not a reason successful new-product introductions are becoming more difficult for firms? Selected Answer: venture capitalists have run out of money to invest Correct Answer: venture capitalists have run out of money to invest Question 5 0 out of 3.3 points Estimating ________ is deciding whether anyone is likely to buy a new product. Selected Answer: perceptual mapping Correct Answer: commercial success Question 6 3.3 out of 3.3 points Marketers deliberately create ________, new products copies with slight modifications, of clothing, jewelry, or other items often with the intent to sell to a larger or different market. Selected Answer:
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MKT Ch 8 Test - Review Assessment: Chapter 8 Test User...

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