COM 316 Notes 3 - are made to target audience) Mass...

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COM 316 Notes Post-Network Television -04/15/10 1990s – present Diminished Role of the Big Three Networks (ABC, CBS, NBC) o Rise of new networks and cable PBS station and independent channels No cable back then WB, CW Getting more cable in areas o Rise of niche (products and advertising) marketing and narrowcasting (programs that 
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Unformatted text preview: are made to target audience) Mass audience Wanted as many viewers as they can get Products and advertising • Technology can make products to target audience • How has this industrial shift shaped racial representation? technology shift...
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This note was uploaded on 05/17/2010 for the course RTF 316M taught by Professor Nault during the Spring '09 term at University of Texas.

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