{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

COM 316 Notes 3 - are made to target audience Mass audience...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
COM 316 Notes Post-Network Television -04/15/10 1990s – present Diminished Role of the Big Three Networks (ABC, CBS, NBC) o Rise of new networks and cable PBS station and independent channels No cable back then WB, CW Getting more cable in areas o Rise of niche (products and advertising) marketing and narrowcasting (programs that 
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: are made to target audience) Mass audience Wanted as many viewers as they can get Products and advertising • Technology can make products to target audience • How has this industrial shift shaped racial representation? technology shift...
View Full Document

{[ snackBarMessage ]}