Psy1-2010-9_Motivation - 1 ** Important Notice Concerning...

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Unformatted text preview: 1 ** Important Notice Concerning Lecture Material ** These files contain most, but not all, overhead material presented in lecture (e.g., some material may be altered or added in las minute changes) added in last-minute changes). The best use of these file is to print them out and take notes on them during lectures. WARNING: Perfect knowledge of this material will not guarantee an A in the course. Important details will be presented in lectures but are not in these pdf files. Thus, it is very important that you attend lecture and discussion sections. Section 9: Motivation What drives us? Needs... Wants... P f A id 1) Introduction & History 2) Research Methods 3) Biological Foundations 4) Brain & Consciousness 5) Sensation & Perception 6) Learning & Reward 7 Cognitive Psycholog Preferences -- Avoidances Basic Drives Hunger/Thirst Sex/Mate Survival Reproduction 7) Cognitive Psychology 8) Intelligence & Thinking Secondary Drives Fame/Success Grades/$$$ Pleasure/Curiosity Selection? Selection? ??? Spring 2010 Psychology 1 Section 9. Motivation 2 Factors that Affect Motivation Genetics Genetics Biology Biology Motivation Motivation (hunger, sex, $$) (hunger, sex, $$) Personality Personality Culture Culture Environment Environment Motivational Drives: Hunger Biology (blood glucose levels signal brain-endocrine system) Feedback Regulation Controls Hunger/Satiety EAT GLUCOSE FAT BRAIN FAT HORMONES Spring 2010 Psychology 1 Section 9. Motivation 3 Motivational Drives: Hunger Biology (blood glucose levels signal brain-endocrine system) Hypothalamus Signals for hunger/satiety VM hypo sends ANS signals for digestion (satiety) rats in fat storing mode lesions = fat rats Lateral hypo sends brain signals for hunger (neuropeptide Y, strongest appetite stimulator) lesions= ignore food, starve Signals regulate hunger: homeostasis and set-point Motivational Drives: Hunger Biology (blood glucose levels signal brain-endocrine system) Hypothalamus Endocrine system (pituitary) CCK, intestines signals satiety high fat leptin brain reduces neuropeptide Y = satiety Spring 2010 Psychology 1 Section 9. Motivation 4 Motivational Drives: Hunger Biology (blood glucose levels signal brain-endocrine system) Hypothalamus Endocrine System Genetic (selective factors Genetics (selective factors) Obesity, advantageous? predisposition for body fat concentration (e.g., leptin) Personality eating habits: now vs later dieting dieting Motivational Drives: Hunger Biology (blood glucose levels signal brain-endocrine system) Hypothalamus Endocrine System Genetic (selective factors Genetics (selective factors)...
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This note was uploaded on 05/18/2010 for the course PSYCHOLOGY 1 taught by Professor Arthurshimamura during the Spring '10 term at University of California, Berkeley.

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Psy1-2010-9_Motivation - 1 ** Important Notice Concerning...

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