LindsayMitchell2.project.unit1

LindsayMitchell2.project.unit1 - people that willing to...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This bagel company has a somewhat unique approach to marketing. It uses a very hands on and personal approach to the way that they spread the word about their company. They try to keep their prices reasonable and their customer service very personal. They strive to make sure that each customer is happy, which is sort of a hard thing to find these days. Other companies merely use signs and billboards and commercials to advertise their products. Those strategies work and are used by most companies but not for Finagle-a-bagel. They use a personal approach to spread the word about their company and in return they are achieving a strong clientele of
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: people that willing to come back time after time. They are not just serving their customers but building relationships as well. I cant think of a better way to keep your business alive and healthy. I dont think that there are many real threats to the company because of marketing strategies. A lot of people prefer some place that they can count on to be consistent and fair with their prices and to make them happy as oppose to the competition that has high prices and a lower standard of customer services....
View Full Document

This note was uploaded on 05/18/2010 for the course BU HRM taught by Professor Jgh during the Spring '10 term at Kaplan University.

Ask a homework question - tutors are online