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Unformatted text preview: personal perspective and that makes the buyer feel more secure about the reports that they are reading. It lets them know that the information that they are reading is researched and tested instead of just someones opinion. Having cold hard facts helps to make the decision making process much easier. When you have all the facts before you purchase something it pretty much eliminates the doubts that you may have afterward when you are evaluating the merchandise after you get home with it....
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- Spring '10
- Human Resource Management