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Unformatted text preview: and lowest priced laptops for each) The highest priced laptop for Apple is the 17 inch Mac Book Pro for 2799 and the cheapest is the 13 inch Mac Book for 1299. The most expensive Dell laptop is the XPS M1730 for 2049 and the cheapest is the Insperison Mini 9n for 249. 4. What psychological and promotional pricing tactics can you identify? The main thing that I noticed is on Dells website for some of their more expensive laptops they show that you are getting a savings of either 100 dollars or 500 or what not and that affects psychological reasoning. It makes you feel like you are getting such a good deal and really a lot of times the deals are just thrown in there to make you think just that. They raise the price and then give you a discount to make you feel better about it thinking that it is on sale....
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This note was uploaded on 05/18/2010 for the course BU HRM taught by Professor Jgh during the Spring '10 term at Kaplan University.
- Spring '10
- Human Resource Management