balanced-scorecard-im - Marketplace business simulation...

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Marketplace business simulation, Balanced Scorecard, Introduction to Marketing ~ 1 ~ Performance Evaluation The balanced scorecard is the most important measure of your total performance. It provides a single number that can be compared between companies. As such, it is the main indicator for evaluating your performance in the market. The balanced scorecard is used extensively in industry. Its popularity reflects the fact that it encourages managing executives to properly consider a host of performance criteria at the same time. Below, you will find a detailed description of how the balanced scorecard is derived. It is important that you manage the division to do well in all areas measured. To accomplish this, you need to completely understand how your performance is measured. Then, work your strategy and tactics to enhance your performance across all measurement areas. If you are able to do this, you will be very successful. Balanced Scorecard
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This note was uploaded on 05/19/2010 for the course MKTG 345 taught by Professor Underwood during the Spring '10 term at University of Louisiana at Lafayette.

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balanced-scorecard-im - Marketplace business simulation...

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