HALEB FOODS - missing elements PROPOSED M ISSION STATEMENT...

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HALEEB FOODS MISSION ST     ATEMENT       (ORIGINAL)     “Build Branded food business to improve quality of life by offering  tasty, affordable and highly nutritional products to our consumers  while maximizing stake holders' value” In my view the original mission statement is in complete keeping in mind the 9 essential elements of a good Mission statement. The above mission statement identifies the product n services, Survival growth and profitability Philosophy Where as the original mission statement fails to reflect the following elements: Customers Markets Technology Self concept Concern for public image Concern for employees
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Following is a proposed mission statement which incorporates the above
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Unformatted text preview: missing elements . PROPOSED M ISSION STATEMENT “Haleeb is committed to provide high quality and safe branded food to Pakistani consumers in order to improve their quality of life. Haleeb is dedicated to make the nation and the environment healthy by educating the consumers about nutrition and healthy living. Our company is known for highly skilled employees, nutrition experts, food professionals and the state of the art food processing facility adding excellence to our products. Haleeb will continue to become the most admired company in the food industry while escalating the stakeholder’s value “ Strategic Management Assignment By: SALMAN ZAFAR Id: 07U0185 SEC: L...
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HALEB FOODS - missing elements PROPOSED M ISSION STATEMENT...

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