Mass Communication - Economic Influences on the Media Most...

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Economic Influences on the Economic Influences on the Media Media Most media is privately owned operating within a capitalist system Media as Economic entity Who owns them? How are they Financially supported? Who pays the bill? Sometimes they are provided special privileges because they provide free information flow to the public.
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Continuing Search for Continuing Search for Audiences Audiences Audiences are linked to profits through advertising Shifting fortunes of media organizations leads to hiring and firing of personal, softening of advertising market and a generalized worry about some media trends. Economic trends in the media can also have impact on the public.
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The New Media Giants The New Media Giants Time – Warner 1989 NBC ABC BBC CBC Al-jazeera
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Media As Businesses Media As Businesses Newspapers Magazines Books Movies TV Radio
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Mass Communication Mass Communication Instructor: Jawad Gilani www.jawadgilani.com
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Politics and Media Politics and Media Media Must Do Two things to survive in our system They must provide a Communication System for the Nation Media is an Advocate, and a bridge to its citizens; connecting social, economic and political institutions.
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Social Responsibility of Media Social Responsibility of Media
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Moral Values and Media Moral Values and Media Do parents have the right to protect their children from seeing morally challenging advertisements? Adult rated Advertisements.
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Two Arguments Two Arguments Government should not intervene and let the society decide and regulate its own moral values. (Free Media) Conservative argue government should be responsible for the regulation of Media to keep checks.
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National Crisis and Media National Crisis and Media During times of national reporting some kinds of information can give enemy and advantage. 1940 US-Germany Spy game.
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Direct Censorship during Direct Censorship during Wartime Wartime Control of Information through deny of access to Media (TV, Print, Radio etc…) Letting military scanners scan copies to protect information.
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Protection of reporter’s sources Protection of reporter’s sources Should the source be revealed under special circumstances?
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Agents of Control over media Agents of Control over media Courts and the freedom of Press vs Citizen’s Rights
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Legislators Legislators Lawmakers PEMRA
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Executive Branch Executive Branch Includes host of Government departments and agencies. Offices of Supreme Control (President’s House/ Prime Minister’s Secretariat
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Outside Pressure Groups Outside Pressure Groups
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Mass Communication Mass Communication Instructor: Jawad Gilani www.jawadgilani.com
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Advertising and Media Advertising now compares with long standing institution like Schools and Church in the magnitude of its social influence. It has vast power in
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Mass Communication - Economic Influences on the Media Most...

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