Effective Marketing Strategies

Effective Marketing Strategies - Effective Marketing...

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Effective Marketing Strategies: Advertising vs. Public Relations Marketing, which includes advertising and public relations among other strategies, can extensively influence the success of an organization. This article aims to familiarize the reader with the terms of advertising and public relations individually and then discusses advertising vs. public relations. The American Marketing Association (AMA) defines marketing as the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The contribution of marketing, to the success of any business is highly significant. In fact, marketing has the power to determine the success of a particular product or service launched. Effective marketing involves application of many strategies, two of which are: advertising and public relations. We shall attempt to understand these two terms in the following discussion. Henceforth, in this article, the use of the term product will refer to both, a service or a product that is to be marketed. Effective Marketing Strategy: Advertising Advertising refers to any form of paid and impersonal presentation of ideas, goods or services by an identified sponsor. Advertising Types Informative Advertising: This includes the advertisements that aim to provide the customer with information about the product. This form of advertisement informs the customer about the various features and the benefits of using the product. Persuasive Advertising: The objective of this form of advertisements is to persuade the consumer to buy a particular product or employ a service offered. It usually includes some attractive additional features or special offers that will further entice the customer to buy a product. Comparative Advertising:
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Effective Marketing Strategies - Effective Marketing...

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