One of the least expensive and potentially most effective ways to promote your Web site or busines

One of the least expensive and potentially most effective ways to promote your Web site or busines

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One of the least expensive and potentially most effective ways to promote your Web site or business is through  public relations (PR). More specifically, word of mouth.  Word of mouth or mention in a published article can generate more attention to your site than all of your paid  advertising combined. You must, however, tread carefully. Public relations is different from advertising. When advertising, your explicit goal is to make your product or company  known. You pay for the right to advertise by purchasing ad space, buying a sponsorship, or bartering.  When marketing through public relations activities, however, your explicit goal is to benefit a targeted community by  providing them with something useful. Consequently, you build goodwill and a solid reputation for your business. You  benefit from the resulting word of mouth. Online Interaction Social networking sites, discussion groups, and forums are Web or Internet based communities where members post  topical messages. These create countless opportunities for business people to help others by answering questions or  suggesting solutions to problems.  By participating in discussions related to your business, you can provide valuable information while increasing your  site’s visibility. As you build a solid reputation, other members will be more likely to use your product or spread the  news about you. Press Releases Reporters and editors have ongoing space to fill and are always looking for news that will interest others. If you go  about it correctly, you can earn free press coverage - word of mouth - for your business.  To get the coverage, however, you have to play by the media’s rules. Sending them your advertising brochures will get  you nowhere. You will need a press release that will interest the media. Focus on why the publication’s audience will be interested in the information. You should also consider the media’s needs when developing a press release. Reporters and editors are busy people under deadline pressure and they have no obligation to read your press release. You increase the chances of your story being reported by delivering complete, concise, relevant, and newsworthy material they can quickly read and comprehend.
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One of the least expensive and potentially most effective ways to promote your Web site or busines

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