Chapter%202

Chapter%202 - LEARNING OBJECTIVES (LO) AFTER READING...

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Click to edit Master subtitle style Describe the core values, mission, organizational culture, business, and goals of an organization. L O 1 Explain why managers use marketing dashboards and marketing metrics to evaluate a marketing program. Discuss how an organization assesses where it is now and seeks to be in the future. L O 3 L O 2 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 2, YOU SHOULD BE ABLE TO: 2-2
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Click to edit Master subtitle style Explain the three steps of the planning phase of the strategic marketing process. Describe the four components of the implementation phase of the strategic marketing process. L O 4 L O 5 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 2, YOU SHOULD BE ABLE TO: 2-3 L O Discuss the two aspects of the evaluation phase of the strategic marketing process.
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Describe the core values, mission, organizational culture, business, and goals of an organization. L
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This note was uploaded on 05/19/2010 for the course MKTG 305 taught by Professor Nelson during the Spring '08 term at CSU Chico.

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Chapter%202 - LEARNING OBJECTIVES (LO) AFTER READING...

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