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Unformatted text preview: Tuesday, May 4 th , 2010 Branding the Nation Elements of the national brand: Logos- statue of liberty, liberty bell, flag, Brand names- America, USA, Hollywood Tag lines - land of the free, in god we trust, we the people, were number 1 Enduring cultural themes Chosen people Unique Spirit of capitalism – enterprise Individualism (joe the plumber) Freedom Equality Opportunity … continuously repackaged. Using the national brand in Products Freedom Flags Colors Chevy: An American Revolution- new tag line Citizen Brand- Marc Gobe- emotional branding- a powerful new concept designed to help companies earn the t rust of todays consumers. Corp need a new vision to survive in the present “emotional economy”, challenging them to develop more passionate, human, and socially… Issues with selling the brand World power – how to assert it? I ndirectly cont… ^^^ Question: What difference does it make if we use force or persuasion – isn’t it still about getting people to do what we want?...
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This note was uploaded on 05/19/2010 for the course COM 306 taught by Professor Staff during the Spring '08 term at University of Washington.
- Spring '08