CONCEPTUAL_MODEL_OF_ENTRY_MODE_THE_CASE_OF_BANKING_INDUSTRY_IN_...

CONCEPTUAL_MODEL_OF_ENTRY_MODE_THE_CASE_OF_BANKING_INDUSTRY_IN_...

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CONCEPTUAL MODEL OF ENTRY MODE: T HE CASE OF BANKING INDUSTRY IN SOUTH AND EAST EUROPEAN MARKETS Authors: Maja Makovec Brenčič, Tomaž Čater, Andreja Lavrenčič, Luka Peršič
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17 November 8th Portorož Business Conference Internationalization of services is increasing, especially internationalization of banking/finance services Proposed model provides complete framework for entry decision of banks entering developing markets Characteristics of the model: Major strength lies in its analytical and explanatory power which derives from reliable secondary literature, previously tested models and expert opinion. Includes relevant internal factors of the company and external factors of both home and host country/market and variables which operationalize the factors. Includes weights to measure the importance of variables. Can be adapted if needed.
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17 November 8th Portorož Business Conference External factors: host country/market Greenfield investment Acquisition Joint Venture Strategic alliance Export Proposed entry mode Level of control and  involvement  Degree of  involvement Risk  propensity Availability of intangible  resources Availability of tangible  resources Degree of  control Internal factors Economic activities  between countries Sociocultural distance  between countries External factors: home vs. host  country/market Market size Market  potential Legal  barriers Banking industry  development Competition  intensity Host country  stability Host country  development + + + + + + + + - - - + Source: Hollensen, 2001; Own adaptation, 2006 Model of entry mode selection
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CONCEPTUAL_MODEL_OF_ENTRY_MODE_THE_CASE_OF_BANKING_INDUSTRY_IN_...

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