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Unformatted text preview: repeat what steps were taken. Homework assignment. 6. Procedures and Content Presentation Have students come up with some products they feel they paid too much for. Discuss products like iPods etc. that start out with high prices upon market entry and then decrease in prices. Give PowerPoint presentation on pricing process and various methods of pricing strategies-Skim Pricing-Penetration pricing-Psychological Pricing-Follow Pricing-Cost-Plus Pricing-Slide-Down Pricing-Segment Pricing-Flexible Pricing-Preemptive pricing a-Phase-out Pricing-Loss-Leader pricing Calculate some examples on blackboard. Have students do some calculations on blackboard. Homework assignment: hand out print-out of expanded Venn Diagram and tell students to pick three of the pricing methods taught in today’s lesson and to compare them. a...
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- Spring '10
- Pricing, pricing Penetration pricing, Pricing Preemptive pricing, Pricing Segment Pricing