e-businessserieslist

e-businessserieslist - Routledge e-Business Edited by Paul...

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Routledge e-Business Edited by Paul Jackson , e-Government Forum, IPF, UK and Lisa Harris , Brunel University, UK Routledge e-Business is a bold new series examining key aspects of the business world including marketing, HRM and design. IT offers both managerial and technical perspectives on e-Business and covers a broad range of topics, with a structure that is useful for managers and academics alike. e-Business Fundamentals Paul Jackson , e-Government Forum, IPF, UK, Lisa Harris , Brunel University, UK and Peter Eckersley , e-Government Forum, IPF, UK 'After the dot.com hype comes the reality of the technological transformation of our society, and here is an excellent overview of the issues that matter. This book's coverage of how the internet will affect governments and democracies worldwide is comprehensive and compelling. ' - Dan Jellinek, Founder, Headstar.com 'This guide takes a welcome and timely look at the way Internet technology is transforming businesses and governments. It presents the issues that matter in a no-nonsense, easy-to-read style accessible by professionals and students alike. ' - Andrew Pinder, The e-Envoy 'Both the public and private sectors are facing the challenge of how best to use the developing technologies to lever change and dramatically improve performance. e-Business Fundamentals achieves a neat balance between thoughtful observation and 'must know' facts, with a useful summary of the role of e-government in helping to build a modern economy. ' - John Thornton, e-Government, Improvement and Development Agency This is a comprehensive textbook that considers all of the key business, management and technical issues of e-business. It examines and explains how new technologies provide organizations in both the public and private sector with new ways of doing things. Accessible, jargon free and written by experts, this book uses case studies to illustrate to readers the issues at hand and equipping them with the skills to analyze the changing world in which we work. Contents: 1. Introduction Paul Jackson and Peter Eckersley 2. The Business Environment for e-Commerce Fintan Clear and Leslie Budd 3. e-Commerce Technology Nandish Patel 4. Organisational Considerations for e-Business Lisa Harris and Nelarine Cornelius 5. Using Marketing Databases in e-Business Michael Collins 6. The Ethics Environment for e-Business Laura Spence 7. e-Business and the Law
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This note was uploaded on 05/20/2010 for the course MARKETING 107 taught by Professor Vivian during the Spring '10 term at SCA NC.

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e-businessserieslist - Routledge e-Business Edited by Paul...

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