, e-Government Forum, IPF, UK and
, Brunel University, UK
Routledge e-Business is a bold new series examining key aspects of the business world including
marketing, HRM and design. IT offers both managerial and technical perspectives on e-Business and covers
a broad range of topics, with a structure that is useful for managers and academics alike.
, e-Government Forum, IPF, UK,
, Brunel University, UK and
e-Government Forum, IPF, UK
'After the dot.com hype comes the reality of the technological transformation
of our society, and here is an excellent overview of the issues that matter. This
book's coverage of how the internet will affect governments and democracies
worldwide is comprehensive and compelling.
' - Dan Jellinek, Founder,
'This guide takes a welcome and timely look at the way Internet technology is
transforming businesses and governments.
It presents the issues that matter
in a no-nonsense, easy-to-read style accessible by professionals and students
' - Andrew Pinder, The e-Envoy
'Both the public and private sectors are facing the challenge of how best to use
the developing technologies to lever change and dramatically improve performance.
achieves a neat balance between thoughtful observation and 'must know' facts, with a
useful summary of the role of
e-government in helping to build a modern economy.
' - John Thornton, e-Government, Improvement
and Development Agency
This is a comprehensive textbook that considers all of the key business, management and technical issues
of e-business. It examines and explains how new technologies provide organizations in both the public and
private sector with new ways of doing things. Accessible, jargon free and written by experts, this book uses
case studies to illustrate to readers the issues at hand and equipping them with the skills to analyze the
changing world in which we work.
2. The Business Environment for
3. e-Commerce Technology
Considerations for e-Business
5. Using Marketing Databases in
6. The Ethics Environment for e-Business
e-Business and the Law