Brief2 - IICD Research Brief No 2, January 2002 E-business...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Defining e-commerce and e-business E-commerce Electronic trading of physical goods as well as intangibles like information. Includes all trading steps such as marketing, ordering, payment, and support for delivery. E-business An inter-networked organisation using ICTs to establish close relations among its stakeholders, employees, customers and suppliers. ICTs help to minimize distance between the business and its partners, by automating transaction processing, strengthening relationships, and reducing costs. IICD Research Brief – No 2, January 2002 E-business for NGOs Arjan Sleurink The for-profit sector has spent billions of dollars looking for ways to succeed in the knowledge economy. New ICTs shift costs, extend markets, expand information flows, and change the borders of organisations. Such structural changes force NGOs to rethink strategies and operations. It also requires a different approach to terms like ‘client’, ‘profit’, and ‘competition.’ It means asking questions like ‘who are my clients’, ‘who are my competitors,’ and ‘how does my organisation create or add value?’ It means imagining what ICTs and the Internet can offer in terms of new advocacy strategies and new ways of funding. The NGO sector is on the edge of a major transformation. One challenge is to learn from business lessons and to apply e-business principles and paradigms in ways that enable NGOs to become more efficient, effective, and integrated. Written for development NGOs, this brief introduces e-business notions from the for-profit sector. It examines their relevance for NGOs, and outlines the first steps an NGO could take when adopting an ‘e-business’ approach. What is e-business? The problem with buzzwords like e-commerce or e- business is that there are as many definitions as there are experts. The definition of e-business used here refers to the way in which financial, capital, and human resources are organised. Of course, there is also the underlying e- business technology. E-commerce, as part of e-business, is less disruptive in terms of organisational change. Importance of e-business Technological developments fuel cultural and societal developments, and the other way around. Understanding these trends and developments helps us to create new opportunities for the design and delivery of new products or services. Some important trends are: - Networked markets: With fewer geographic and time restrictions, there are new distribution opportunities for ideas, products or services. - Integrated software applications: Efficient and effective decision-making requires an integration of various software systems. - Infrastructure convergence: Worldwide, telephone networks, cable TV networks, wireless networks, and computer data networks are converging into a unified network based on the Internet Protocol.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/20/2010 for the course MARKETING 107 taught by Professor Vivian during the Spring '10 term at SCA NC.

Page1 / 4

Brief2 - IICD Research Brief No 2, January 2002 E-business...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online