This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: decision-making process determines what buying behaviour is undertaken. Characteristics that affect customer behaviour The first stage of understanding buyer behaviour is to focus on the factors that determine he buyer characteristics in the black box. These can be summarised as follows: Each of these factors is discussed in more detail in our other revision notes on buyer behaviour....
View Full Document
This note was uploaded on 05/21/2010 for the course MARKETING 107 taught by Professor Vivian during the Spring '10 term at SCA NC.
- Spring '10