children buying behaviour_MP

children buying behaviour_MP - The Influence of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
triving to achieve optimal nutritional well-being among children is a high priority, given our knowledge relating nutrition to disease risks and the impor- tance of early childhood experiences in forming lifetime behavioral patterns. The eating patterns of children and teen- agers have changed significantly over the past two decades. Children and teen- age youth are eating more frequently, getting a greater proportion of their nutrient intake from snacks, eating more meals away from home, and consuming more fast food (4,16) . Nationwide surveys show that food consumption patterns of most American children do not meet the Dietary Guidelines. The average diet of American children exceeds the recommendations for fat, saturated fat, and sodium, and childhood obesity is a growing problem across all income strata (16) . Thus, it appears unlikely that the goals for children’s diets for fat and saturated fat set forth in the Healthy People Objectives 2000 will be reached by the year 2000 (16) . Children are becoming consumers at younger and younger ages, and a variety of influences and experiences shapes their consumer habits. Of particular interest and concern are factors that affect their food- and nutrition-related The Influence of Commercialism on the Food Purchasing Behavior of Children and Teenage Youth Vivica Kraak David L. Pelletier Division of Nutritional Sciences Cornell University The nutritional well-being of children is a high priority, given our knowledge relating nutrition to health risks in this group and the importance of early childhood experiences in forming lifetime behavioral patterns. Children are becoming consumers at younger ages, and a variety of influences and experiences shapes their consumer habits. This paper reviews the marketing literature to gain insight into the purchasing power, habits, and purchase influence of children and teenage youth and also to examine the influence of commercialism on their food purchasing behavior. The findings are discussed within the context of building young consumers’ information-processing skills in order to help them make informed dietary choices in the marketplace. S 1998 Vol. 11 No. 3 15
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
decisions and behavior. Many factors interplay to affect children’s and teenage youths’ consumer decisionmaking skills and behavior that can directly influence their dietary choices and eating patterns. The family has been identified as one of the most influential environmental factors affecting food- and nutrition-related decisions and behavior, operating at the levels of parent modeling and parent- child interactions (7) . Recent changes in American family structure, intrafamilial decisionmaking, and women’s work patterns have had a profound influence on the growing economic power, control, and inde- pendence of children and teenage youth, with the result that they now exert a stronger influence on family decision- making than their cohorts did in previous years (21) . Other factors that may poten-
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/21/2010 for the course MARKETING 107 taught by Professor Vivian during the Spring '10 term at SCA NC.

Page1 / 10

children buying behaviour_MP - The Influence of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online