Consumer Behavior towards chevrolet optra

Consumer Behavior towards chevrolet optra - A Project...

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A Project Report On “Consumer Behavior Towards Chevrolet Optra” (Phase 3 & 4)
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Introduction: GM's biggest success in India, the Optra has neatly filled the slot vacated by the Opel Astra in the entry-luxury segment. A handsome car brimming with showroom appeal, the Optra also has a competitive price tag and plenty of standard equipment to help it along. Plus, Chevrolet keeps bringing out special editions, which are even better value, so keeping an eye on this car is a good idea.: Since Daewoo was taken over by GM, the Korean firm's products have started to be sold under various brand-names over the world, so the car that started out as the Daewoo Nubira is also variously called the Daewoo Lacetti, Buick Regal and here, the Chevrolet Optra. The fact that the Optra is a Korean car means it has been tailored to Asian needs, and so, is quite perfect for India. A smart stylish exterior, designed by Pininfarina, exquisitely detailed headlights, three-part grille and an attractive rear make the Optra the best looker in its class. It is designed to fit in as a D segment car and shares the segment with Hundai Ellantra, Toyota Corolla, Hindustan Motors Lancer Models Available:- 1.6 Elite 1.6 Elite LS 1.6 LT Royale 1.8 LT 1.8 LT AT Engine Type:- Petrol 4 Cyl, 1.8L, 16V DOHC Displacement: 1799cc Power: [email protected] Torque: [email protected]
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Research Objectives Objective: (1) To study Cognitive, Affective and Behavioral response towards LG refrigerators. (2) To study the satisfaction level existing among various factors Research Methodology Sample: The number of sample respondents was 40 respondents Data Collection: The data was collected through the help of the questionnaires. The questionnaire was
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Consumer Behavior towards chevrolet optra - A Project...

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