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Unformatted text preview: CONTENTS Definition of Rural Marketing Section 1 Features of Rural Marketing Section 2 Understanding of Rural Marketing Section 3 Location of the Rural Marketing Section 4 Analysis of the Rural Market Section 5 Problems in Rural Marketing Section 6 Conclusion Section 7 Definition of Rural Marketing : No other country exists on earth, which offers such a dazzling array of Entertainment choices as India does! In India, entertainment encompasses a wide plethora of options. Right from cinema (the largest of its kind in the world) to television (amongst the fastest growing in the world) to soothing music (the most diverse in the world) to awesome festivals (richest in culture) and richest-possible food and finally its fanatical devotion to sports like cricket. Travel in India constitutes a major componenet of Indian leisure and entertainment industry. India offers mind-boggling variety for travel from highest mountain ranges of the world to serene beaches to historical forts, palaces and temples to beautiful deserts. Exotic forests and national parks in India are un-comparable in the world. Scenic hill- stations (mountain resorts) still remain popular Indian travel hot spots. Music in India is as rich as can be. Music in India is a means for spiritual exploration, a path of realisation, in addition to deriving aesthetic entertainment. Be it classical or the folk or the modern Indian pop-bhangra, Indian music reflects Indian life, having no predetermined beginning or end, but flowing uninterrupted through the composer-performer. The purpose of Indian music is to refine one's soul, discipline one's body, to make one aware of the infinite within one, to unite one's breath with that of space and one's vibrations with that of the cosmos. The basic tenets of classical music have been laid down by numerous ancient texts. The classical music is not pre-conceived but pre-written. While the underlying notes are pre- written, within the framework of the rules governing the raaga, the musician has complete freedom to exercise full imagination and creativity. In tribal societies, from birth to death, songs, dances and musical instruments are used to mark every occasion. The origins of classical music are also traced back to tribal tunes and songs. The music of India is a mosaic of different genres and levels of sophistication. At one extreme, classical music is performed in the urban concert halls for purely artistic reasons, and, at the other, many kinds of functional rural music accompanies life cycle and agricultural rites. In between are many other musical genres of different regions of and agricultural rites....
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- Spring '10
- Marketing, rural market