Oslo%20meeting%20layout%2027%20NOVEMBER

Oslo%20meeting%20layout%2027%20NOVEMBER - MARKETING OF FOOD...

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MARKETING OF FOOD AND NON-ALCOHOLIC BEVERAGES TO CHILDREN Report of a WHO Forum and Technical Meeting Oslo, Norway, 2-5 May 2006
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WHO Library Cataloguing-in-Publication Data WHO Forum on the Marketing of Food and Non-alcoholic Beverages to Children (2006 : Oslo, Norway) Marketing of food and non-alcoholic beverages to children : report of a WHO forum and technical meeting, Oslo, Norway, 2-5 May 2006. 1.Child nutrition. 2.Legislation, Food. 3.Marketing - legislation. 4.Food supply - legislation. I.WHO Technical Meeting on the Marketing of Food and Non-alcoholic Beverages to Children (2006 : Oslo, Norway) II.World Health Organization. III.Title. ISBN 92 4 159491 8 (NLM classification: WS 130) ISBN 978 92 4 159491 2 © World Health Organization 2006 All rights reserved. Publications of the World Health Organization can be obtained from WHO Press, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland (tel.: +41 22 791 3264; fax: +41 22 791 4857; e-mail: [email protected] ). Requests for permission to reproduce or translate WHO publications – whether for sale or for noncommercial distribution – should be addressed to WHO Press, at the above address (fax: +41 22 791 4806; e-mail: [email protected] ). The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the World Health Organization concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Dotted lines on maps represent approximate border lines for which there may not yet be full agreement. The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters. All reasonable precautions have been taken by the World Health Organization to verify the information contained in this publication. However, the published material is being distributed without warranty of any kind, either expressed or implied. The responsibility for the interpretation and use of the material lies with the reader. In no event shall the World Health Organization be liable for damages arising from its use. Printed in Geneva, Switzerland
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CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 3 OPENING SESSION 7 WHO FORUM 9 Session I: Marketing foods to children 9 Food marketing and children: Setting a course for change 9 The extent, nature and effects of food promotion to children: A review of the evidence 10 Marketing food to children: Changes in the global regulatory environment 2004-2006 11 Session II: Categorizing foods according to their nutritional composition 12 Nutrient profiling - experience from the United Kingdom 12 Comparisons of different systems of nutrient profiling - merits and limitations 13 Practical application of nutrient profiles: the Swedish keyhole system 14
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