The Basics of Social Marketing
was developed under the auspices of the Turning Point Social
Marketing National Excellence Collaborative, one of five national collaboratives working to
strengthen and transform public health as part of the Turning Point Initiative. Seven states and
two national partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York,
North Carolina, Virginia, the Association of State and Territorial Health Officials, and the Centers
for Disease Control and Prevention.
The Robert Wood Johnson Foundation provided financial support for this endeavor.
We would like to acknowledge the following individuals for their contributions to this work.
Rebecca Brookes, Director of Social Marketing, Planned Parenthood Federation of America, Inc.
Contributing Members of the Turning Point Social Marketing National Excellence Collaborative:
Deborah Arms, Chief, Division of Prevention, Ohio Department of Health
Debra Burns, Director, Office of Public Health Practice, Minnesota Department of Health
Patti Kimmel, Chief, Division of Health Policy, Illinois Department of Public Health
Mike Newton-Ward, Social Marketing Consultant, North Carolina Division of Public Health
Sylvia Pirani, Director, Office of Local Health Services, New York State Department of Health
Danie Watson, President, The Watson Group Marketing Communications, Minneapolis, Minnesota
About Turning Point
Turning Point began in 1997 as an initiative of The Robert Wood Johnson Foundation. Its mission
is to transform and strengthen the public health system in the United States by making it more
community-based and collaborative.
For more information contact:
Turning Point National Program Office
University of Washington
School of Public Health and Community Medicine
6 Nickerson Street, Suite 300, Seattle, Washington 98109-1618
(206) 616-8410; (206) 616-8466 (fax)
Or visit our Web site at www.turningpointprogram.org